Alex Cruz, the Chairman and CEO of British Airways is confirmed as the Keynote Speaker at the Annual Symposium. Alex will be speaking at 8:30 am on Wednesday, October 4.

Alex began his professional career at American Airlines Decision Technologies in 1995, spending half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines. In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. In 2005, he joined Accenture as its head of aviation. In 2006 he founded Clickair, a Barcelona-based airline, merging the airline with Vueling in 2009 and becoming Vueling’s Chairman and CEO. Vueling was acquired by International Airline Group (IAG) in 2013, with Alex joining the IAG Management Committee. In April 2016, Alex was appointed Chairman and CEO of British Airways.

He is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.

Alex is 50 years old and originally from Bilbao in Spain. He has a degree in industrial engineering from Central Michigan University, an MSc from the Ohio State University, and Business Management & Administration degree from the Cox School of Business in Dallas. He is married with four children and lives in London.

For more information on the Symposium, held this year from October 2-6 in London, England, visit the meeting website at 57th Annual Symposium.